Growth hackers, growth marketers, growth managers, growth leads – the terms in the “growth world” are confusing. In this article, I explain what a Growth Manager does.
How often have I answered the question “Hendrik, how have you heard about Growth Hacking the first time”? No idea. Just a few days ago, I answered the question 3 times, while standing at the coffee machine on a Growth Hacking coaching day for a corporate accelerator program in Düsseldorf. Unfortunately, the answer is a […]