What the F**k is Growth Hacking?

You can´t imagine how many times I´ve got asked, when and how I came across the term “Growth Hacking” the first time. The answer is quite simple: I read a blogpost on techcrunch.com in 2014 from Aaron Ginn with the title „Defining A Growth Hacker“…and immediately the term “Growth Hacking” caught my attention… Finally, I found my […]

Growth Hacking in a startup vs in a company

Good news for all Growth Hackers. Our favorite topic “Growth Hacking” comes over more and more. Welcome in Europe! I´m getting daily emails with requests for interviews, guest postings, speaking slots and so on. I love it. One question that is coming quite frequently is “Hendrik, do you think there is a difference in  Growth […]

Getting up early is for winners!

Good morning, it´s 5.30am in Cologne/Germany right now. After I prepared the 5am milk for our beautiful baby girl, I got up. Stupid idea? No, not really. Honestly, the best survival tactic at these tough days with an exhausting more than fulltime job and using the rest time for baby sitting. But what to do in […]

What are the best Growth Hacking ideas for B2B?

I wonder myself, why so many Growth Hackers ask especially for “Growth Hacks for b2b“? Is there really a difference? Between what – SaaS, B2C, B2B? Anyway – I try to grab this topic and want to give you a series of Growth Hacks and ideas how to grow your userbase within a b2b company. […]

My Growth Hacking Challenge @Startplatz / Cologne

After my slides was featured on the slideshare-frontpage about my Growth Hacking Challenge, I gathered more than 25.000 views in less than 3 days – here comes the video (German only, unfortunately). Credits to the Startplatz-team for support.

Growth Hack: How to use NPS to wake up sleeping Free users…

All Growth Hackers who are offering a Free offer or a Free-Trial period on their websites have the same problem, converting the free users into satisfied paid users. Onboarding funnels, Trigger mails, Sales Pipelines etc. – anything is possible. Gilles Bertaux – Growth Hacking expert from Paris presented a very smart Growth Hack. With the […]

Pricing Page Optimization is psycho stuff!

You can´t believe which impact designing the right pricing page can have on your website´s conversion rates. Are you already testing you´re packages, prices, designs in Growth Hacking style? Perfect, then you will find some good ideas for your upcoming test period. You are not testing, because you know that your pricing page is already […]

Hey Mom, hey Dad – I’m a Growth Hacker!

In January 2014 I read a post on techcrunch “Defining A Growth Hacker: Growth Is Not A Marketing Strategy”. I remember quite well, that the keyword “Growth Hacker” was the only reason why I clicked on the title, when it came around via Twitter, Facebook or whatever. While reading the post I was wondering myself “Is […]

Implementing Growth: Set only one company goal!

Implementing Growth is not that easy, as it seams to be. For every company, startup whatever there are different goals to achieve. But the idea behind “Growth Management” is, to set Growth Hacking as number one company goal. Easy? No.