13+ Growth Hacking Tools

The slide on Growth Hacking Tools is most often photographed in my Growth Hacking bootcamps. Everyone just likes small or big helpers that make your life easier. Especially in a world that is becoming more and more technical and IT-heavy, and where most of the people do not have sufficient IT skills themselves.

Faster implementation with these Growth Hacking Tools

Let’s take creating a simple, very first website for a startup as a real use case.
Most startup founders face a huge mountain of questions. What do I actually need? What software should we start with? Who does the design? Who makes the text? Or maybe I can do it all myself with the right Clicky Content Management System Tool. By the way: WordPress is more useful for tech people. Growth hackers are naturally curious. Growth hackers test super fast. The use of the right tools is simply essential for this.

In this series we introduce you to our best Growth Hacking Tools…

Don’t worry. This list of the most valuable tools for us is also constantly being expanded. If you have a suggestion, just write it down in the comment box. Thank you and now have fun testing.

How do I find out what customers want?

Every marketing, product, sales manager and startup founder would like to know this anyway. Of course, the best tool to find out the true customer needs is “talk to the customers” – that’s clear. This must also be done as often and as intensively as possible. But it’s just quite time consuming.
Thank God there are a few little helpers who help you develop more customer empathy.

Google Suggest

Google Suggest

The second best tool to find out what the target group really has for needs is definitely Google. Google is free, responsive and always in your pocket. Oh yes, what is the best market research tool to discover customer needs? Of course, talking to the customers or to the potential customers themselves – is clear.
We all googling all day long. But mostly not for solutions, so we always believe in marketing or at least hope. We don’t google by brand name either, because normally no one knows our brand – unless we’re Nike, Coca Cola or anything else, right?
But people are constantly googled for their problems. And you can look at that pretty easily in Google. So just ask yourself the question – “What kind of googling my goat group for a problem, in order to maybe find something like what I offer…?” An example? Let’s say we’re a bank and looking for new customers to give them a personal loan. Now, of course, I could enter into the fierce competition and enter with all the other players around the keywords “private credit”, “borrow” or “financing”. This will be expensive and costly. Depending on the budget, however, it is still recommended. Instead, let’s think about the problems that someone googles, who might end up needing a loan.

The screenshot shows that Google is already giving us some suggestions about what really concerns our target group. A perfect template, then, to create a small content marketing cameonto on the topic of “no money end from mid-month – what to do?”, “No money for my goal: XY”… to start… Google tells us about the real customer problems because people google after that. This also applies to B2B.

Another little tip: To find out super easy how often a Google keyword is searched compared to other keywords – try Google Trends.

And one more: With the Google Adwords Keyword Planner, you can directly see how often the individual keywords are actually googled monthly, how high the competition in adwords is and what a potential click would cost here. In this way, it is already possible to estimate in the campaign planning whether it is worth testing the channel or not.

Google Forms

Google Forms

Most associate “surveys” or “online surveys” with the boring and never-ending market research studies that have been done for 100 years. We use short targeted surveys when we are not sure what the customer really wants. For example, we found that the opening rates of our newsletter are quite well above the industry average. Super. However, the click rates are “only” in the industry average. We are not satisfied with that. But what could be the reason for this? We could now optimize like wild with rum and try with 10 AB tests to find the solution, right. Instead, we simply wrote a very honest and authentic email to our newsletter in which we linked a Google form with 4 questions. With Google Forms you can assemble a small survey super fast and free of charge. In addition, Google Forms can also be used as a lead generator, in which you can easily query an email address. A quiz format is also possible. I appreciate Google Forms because it’s easy to set up super fast and the results are automatically stored in a Google spreadsheet, so you can “continue working” with the results very quickly.

A tip: The tool Typeform has a nicer user experience and a lot of survey templates to orientate yourself on. But in my view, it’s not as quick to set up as Google Forms.

How do I get traffic quickly and cheaply?

Sure, in the eyes of marketers and CMOs, traffic is always the measure of all things. Of course, this also applies to growth hackers, although in the sense of the AARRR metrics they also have to take care of the conversion in the course of the complete customer journey.

Facebook Ads

Facebook Ads

I am often asked which marketing channel I would start with now. Difficult question, because of course it always depends on who you want to reach, where this target group is located and, above all, how best to address this target group there. The three key questions to get traffic.
Experience has shown, however, that unless you can categorically exclude Facebook for the target group you are looking for for any reason, experimenting with Facebook is usually the fastest and cheapest channel to be used in a very short time (in the usually in under 6 hours) to get the first traffic. Whether this traffic is now high-quality and converted or how expensive it is now, you just have to find out. But there is hardly any traffic faster.

From my perspective, there are 3 cardinal errors in creating the first Facebook ads:
1. You switch ads without having integrated the Facebook pixel.
2. You do not use the Business Manager of Facebook, but the “Boost Post” button from your Facebook profile.
3. Simply post a link to the landing page, the white paper, the e-book or whatever you want to bring to the people, instead of worrying about what content with real added value you could make available to the target group on Facebook, only to be later with skilful retargeting the right users to show the offer. This is called the Funnel strategy.

Google Adwords

Google AdWords

Especially popular with online shops is Google Adwords. The advantage over social media campaigns is that with the right keyword you can really “buy” the right target group even in 100. Another advantage is that the users are really looking for it at this moment, so are really interested in a solution to their problem. With Facebook, Instagram and co. people usually “hang around” and have to be caught with your offer…

That means: In e-commerce, we always start a first Adwords test with 100 or 200 euros. If you don’t want to get bogged down and want to make really valid statements about the marketing channel Google Adwords, then I think you should really only start with one keyword per ad group. Please don’t forget that the landing page of your Adwords campaign should of course convert well by matching the customer needs of 100. Starting with Adwords without worrying about what the user would like to find optimally on the landing page and how we convert him with a freebie or something else there is from my point of view thrown out money.



More and more companies are looking for growth hacking for B2B. Stupidly, most people actually still think that growth hacking would only work for B2C. However, there are now hundreds of B2B companies such as Slack, Leanix or Trusted Shops that have grown with the right growth hacking.
The B2B social network Linkedin is currently considered the measure of things. You can easily use the right content (optimally video)
significantly more organic reach than, for example, with a Facebook fan page.

Now there is a small tool called” LinkedHelper” – an extension for Google’s Chrome browser. Once installed, you start with a search in Linkedin for your target group. In my case – for example, if I am looking for potential participants for a Growth Hacking Bootcamp in Munich – I filter the search for “marketing” in the “Region” Munich. Now Linkedin is spitting out an endless list of people who have “marketing” titles in their job and come from the Munich region. Perfect.

The Linkedhelper can now be started. Step 1: It now automatically collects/crawls e.g. 500 Profiles… To do this, you simply have to leave the browser window open for a working day in the background. Step 2: The Linkedhelper is told to visit the 500 profiles automatically. What happens? People see that you were on their profile and about 50 of the people visit your profile back. Just like in StudiVZ If you now see the bio of your Linkedin profile (the description text below your profile photo) with a call to action in step 3, then you have a small automated growth hack. In my case, there is something like “Next Stop: Growth Hacking Bootcamp Munich on 8.2.2019.” Cool, or – try out.

Update: Linkedin has expressly banned the use of linkedhelper… As if to be a bit careful.

How to start with email marketing?

Email marketing is certainly the most underrated marketing channel. For existing customers as well as for leads and new customers, however, you should not do without email marketing from the beginning. Email marketing tools are available like sand by the sea.



I have been using Mailchimp for years and am still satisfied with it. Mailchimp is characterized by the fact that it is super easy to start. The first form for collecting e-mail addresses was quickly clicked together and incorporated into the website or landing page. Mailchimp really has almost all popular Growth Hacking Tools integrations and apps. Sending the 1st e-mail is also easy, sometimes there are also enough templates from which you can easily choose.
Mailchimp is constantly improving tracking, so that it should be sufficient for 80 of the use cases. The same applies to email automation.

If you want to send personalized e-mails on the basis of e.g. A user’s website interactions, but should look at intercom, hub spot or Segment.io. From my point of view, Mailchimp is definitely enough to start and grow.

Which is the best website/landing page tool?

Of course, every startup needs a website. Of course, every company also needs a website or relies on sophisticated landing pages. Unfortunately, there is always stress with websites and country pages, because something is not possible or we do not know how it works or the marketing sees it differently or the agency has no time or no idea, oh man!



I’ve been using WordPress since I first tried SEO in 2007. That’s probably why I personally will never get away from it. I just know every trick and even the database structure inside and out ;-( But I always recommend WordPress because the flexibility of this content management system is just so overwhelming. There are millions of WordPress themes and plugins, so you can really start super easy. It’s hardly a use-case that you can’t click together with WordPress – without programming knowledge, of course. Mailchimp is constantly improving tracking, so that it should be sufficient for 80 of the use cases. The same applies to email automation.

If you want to send personalized e-mails on the basis of e.g. A user’s website interactions, but should look at intercom, hub spot or Segment.io. From my point of view, Mailchimp is definitely enough to start and grow.

Meanwhile, WordPress also has really chic landing page tools like Mesmerize or Optimizepress with which you can quickly, good thing to pull up.
The tools Instapages, Leadpages and Co. are always easier to use – but not so flexible.

Which is the best tracking/analytics tool?

Everywhere there is track ingessing of what the stuff holds. But few people really take the time to venture deep dive into the data and, above all, to derive real business-relevant decisions. That’s what the data is for, aren’t it?

Google Analytics

Google Analytics

The tool of tools to start and grow. A Google Analytics integration should also get every non-techie, otherwise the away will be already rocky and difficult ;-(

The Basic Growth Hacking relevant info in Google Analytics is for me:

1. Akqisition: Which channel do my users come from?
2. Behaviour: What do visitors do? On which side do they hang around, where do they break off? Is there a difference between the individual origins?
3. Conversion: From which channel to convert (i.e. reach the destination of the website) most visitors? To do this, you have to add the achievement of the landing page as a goal – but you should also create a bit complicated.

A not-so-known analytics tool, with which you get good statements about the demographics and preferences of the target group, is now the analytics area of the Facebook Business Manager, which has already been introduced.



Instead of watching a sports show on Saturday night, you’d better watch Hotjar sessions. Hotjar is a user screen recording tool. If you have integrated the little Javascript code into the website, you’re already off. Hotjar records the actions of future users on the landing page or website. Not as a static heatmap, but as a small screenccast voideo. Really great, because you can see exactly where the users get stuck and read and cancel a bit longer. Etc.

There’s a free account, so there’s really nothing against trying it out.

UTM Parameter Builder

Our Cologne SEO colleague Michaeln Janssen has built a small but fine script with which you can easily create UTM parameters. Here it goes long.

How do I automate my accounting?

Writing invoices and offers is still possible. But accounting and document sorting are hell for entrepreneurs like me.



I use the Fastbilltool for the fast automation of my accounting. I write deals and invoices with Fastbill. In Fastbill, I have connected my business account so that I can also assign the payment receipt directly to the open invoices. In addition, all receipts of expenses can be uploaded to Fastbill. So the red shoebox under my desk is finally fit. By integrating with the getmyinvoices tool, even recurring invoices such as from the railway, the server provider, etc. can be dissipated directly automatically here. This is really very practical. For the VAT advance declaration, my tax assessor logs into Fastbill and does the task directly from there, as all earnings and income are documented here. For me as an entrepreneur with a weakness in accounting, Fastbill is worth gold.

There are also similar tools like Sevdesk or Lexware, which I haven’t used yet.

How do I automate my online marketing?

Many marketers, product managers and growth hackers start automating bad or unvalidated processes far too early. Better to use it manually, yes with more effort, to test a process and then automate it when it works, rather than the famous “automated she**ß process.



For automating processes, Zapier.com is a true Growth Hacker app. In Zapier, for example, you can Automate data flows from Tool A to Tool B unless the two tools have self-implemented interfaces. In the past, these interfaces had to be programmed very expensively, expensively and error-prone. Today there is Zapier. A must for any growth hacker.

For a small start-up idea, I assembled the first prototype completely in Zapier, for example, without having to program a single line of code I love zapier.

CRM system why and for what?

Having a central “customer database” is essential for growth, but unfortunately not always trivial. There are so many tools with a wide variety of features, all price ranges and colors



I use the CRM part of Hubspot. What exactly do I do with it and why? I have maintained all my business contacts very clean in Hubspot. I always send customer emails from Hubspot in the sales process so I can track the status and the team can see when who was last contacted. As a team, you can assign tasks to each other so that no contact or follow appointment is lost. In CRM, you can also configure automatic mail sequences, which are automatically sent off as soon as a user reaches a best-ever status (such as a download or recurring visitor to the website).

In the meantime, I find the Deals dashboard particularly handy. Thus, you can create a new deal with the value of the offer for each offer sent. In the Deal dashboard you get a good overview of the value of the current deal pipeline.
From my point of view absolutely recommended, especially since there is also a free and a startup version. It should be noted, however, that hub spot can become very expensive really quickly after a certain number of contacts. It’s not really bad for a CRM sales tool in itself, because you also generate the revenue with the tool, but not that comes a nasty surprise afterwards.

There are still tools like Pipedrive, SugarCRM and of course Salesforce and Co. – with which I personally have no experience in using.

Even more tools

By the way, we regularly send you further tool tips in our newsletter!


Ask 3 SEO professionals and you get 3 different top SEO tools suggested. Ahrefs, Sistrix, Moz, SEMRush & Co. all have their raison d’etre and are all great tools – but also cost their share. If you’re just getting into the SEO world, or just want to see how you can create more search traffic on your site, Ubersuggest is a great start. The completely free tool offers extensive keyword research options, shows you information about your own backlinks and the content of your competitors. Is the data as good as in the paid tools? no. But you won’t find such an extensive SEO kit for free anywhere else!


Do you like personality tests? Then you will love Crystal. Crystal is not only a pretty smart personality tool, but can also be integrated into Linkedin – so you can check beforehand how your lead ticks, and with which arguments or which strategy the sale can work best.

Viral Loops

Referrals are a powerful tool. But the implementation is often super difficult and technical. For example, how do we measure our referral campaigns correctly? How can we optimize conversion? Viral Loops helps you with all aspects of referral marketing.


Self-organization can sometimes be the biggest growth hack….
How many browser windows do you have open all the time? If you like me, there are 2-3 Slack groups, Google Analytics, Trello, Gmail, ToDoIst and so some other tools virtually permanently open. Franzprovides a remedy. The tool from Austria (hey, Sissi!) allows you to organize all the constantly open services in a separate tool. Example: You are working on two projects, both with Gmail, Google Calendar, Slack. In Franz, you can build two workspaces where you always have instant access to these features. Without constant logging out and logging in.


“Hans from Cologne has just booked a trip to Mallorca” – “A user from Madrid has just requested a demo” – you will certainly know these and similar notifications from sites like Booking.com. They can be easily incorporated into your site by means of a tool like Proof! Many e-commerclers swear by it – maybe it also screws up your conversion rate?


You want to draw a lot of information from a website? e.g. create an Excel table with prices from the competition… or drag company names and addresses from a directory? Build a small robot with dexi.io,which does it for you automatically.